Content Intelligence
Data-Driven SEO That Actually Works in 2026
The 2026 Reality
Why traditional content strategies are failing
AI Changed Everything
You're Not Just Competing With Websites
You're competing to be cited by AI systems.
The Old Way is Broken
Traditional Content
- Gut feeling topics
- Copy competitor headlines
- Random brainstorming
- Hope it ranks
Content Intelligence
- Data-proven opportunities
- Competitor analysis
- Revenue-weighted priorities
- Engineered to rank
Content Intelligence
A data-driven approach to content that ranks
Four Data Sources. One Strategy.
Google Search Console
Keywords you already rank for. Proven opportunities where you're in the game.
Keywords Everywhere
CPC and search volume. Quantifies what advertisers pay for these clicks.
Rybbit Analytics
Real traffic patterns. AI referral tracking. What's actually working.
NeuronWriter
Competitor analysis. Exact terms needed to beat what's ranking.
This Isn't Guessing. It's Math.
We score every keyword opportunity by combining three factors:
50% → Revenue Potential
What would advertisers pay for this traffic? (CPC × potential clicks)
30% → Position Advantage
How close are we to page 1? Closer = easier win.
20% → Search Volume
How many people search for this monthly?
= Opportunity Score
Higher score = work on it first. Data-driven prioritization.
Two Types of Opportunities
Quick Wins
- Position 4-20
- High impressions
- Small push to page 1
- Fastest ROI
Big Bets
- Position 20-50
- High CPC value
- Requires new content
- Bigger payoff
Real Case Study
Hill Country Chocolate
"Banana Bread Recipe"
The Opportunity
Already on page 1. Just needs a push to position 1.
The Math of Position 1
The Workflow
Seven phases from data to published content
Seven-Phase Workflow
GSC Analysis
Find opportunities
Keywords
Add CPC value
NeuronWriter
Competitor analysis
AI Research
Deep comprehensiveness
Content Creation
Write trophy content
Image Gen
Professional visuals
Publish
Review → Live
What NeuronWriter Reveals
Target Word Count
1,800-2,200 words (based on top competitors)
Required H1/Title Terms
banana bread, banana bread recipe, chocolate chip
Required H2/H3 Terms
moist banana bread, ripe bananas, brown sugar
Questions to Answer
"Why is my banana bread dry?" "How ripe should bananas be?"
Leveraging AI
Speed of automation. Quality of human oversight.
AI Does the Heavy Lifting
AI Handles
- Data analysis & scoring
- Competitor research
- First draft creation
- Image generation
- SEO optimization
Humans Handle
- Strategy decisions
- Brand voice
- Quality control
- Final approval
- Relationship building
Trophy Content
The goal isn't to rank. The goal is to create content so comprehensive that Google recognizes it as the best answer and AI systems cite it as authoritative.
GEO: The New SEO
Generative Engine Optimization — positioning content to be cited by AI systems.
- ChatGPT answers questions → cite your content
- Perplexity searches → reference your data
- Google AI Overviews → source your expertise
- Claude research → quote your insights
The ROI
What does this actually cost and return?
Cost Per Article
GSC: Free · Keywords: $0.01 · NeuronWriter: $0.50 · AI Research: $0.10 · Image: $0.05 · Content: $0.30
ROI Calculation
Cost to create: ~$1 · Time to ROI: <1 month
The Feedback Loop
Publish
Track
Measure
Iterate
Repeat
Every piece of content informs the next. The system gets smarter over time.
Key Takeaways
Five Principles
- Data beats intuition — every decision is backed by real numbers
- Quick wins first — prioritize where you have momentum
- Comprehensive over clever — be the best answer, not the cutest
- Systems over heroics — repeatable process, not one-time effort
- Human + AI collaboration — speed of automation, quality of oversight
This is a System
Run the roadmap weekly. Pick the top opportunity. Execute the workflow. Track results. Repeat.
The compounding effect is where the magic happens.
Thank You
Questions?
Dan McCoy · dan@rockettools.io
RocketTools.io